MARKETING & COMMUNICATIONS PORTFOLIO

BRANDING MATERIALS

I created this Brand Guidelines pdf to consolidate nonprofit The Resilient Activist's core assets that illustrate powerful brand core, brand persona, and brand positioning.

After organizing internal communications materials, analyzing data to inform the Specialty Statement and Target Audience section, and collaborating with team members to craft a cohesive brand story, I distributed the guide across the organization and trained others on best practices for utilization.

Since its implementation, this brand guide has enhanced brand image consistency across platforms, reinforced a compelling brand identity, and elevated organizational credibility.

Impact Communications Guide

I designed this internal communications guide as part of a rebranding initiative to strengthen and simplify The Resilient Activist's messaging. Based off the Minute Message Model, this guide highlights powerful impact statements articulating:

- What core beliefs motivate the nonprofit

- What problems the nonprofit exists to solve

- How each of its programs solves these problems and fulfill its mission

In the months following the guide's completion and implementation, The Resilient Activist saw an 8% higher newsletter open rate and positive feedback on overall improved clarity of communications.

PUBLIC GUIDES

Raising the Floor: National Laws Under the EU Whistleblower Directive

In partnership with Transparency International, I designed this public guide for Government Accountability Project using InDesign, leveraging my skills in custom graph creation, section and footnote formatting, and professional graphic design.

The comprehensive guide evaluates each European Union (EU) nation's compliance with the requirements set forth in the EU Whistleblower Directive. Government Accountability Project officially released this guide in Brussels in April 2026, allowing diplomats and whistleblower advocates to learn the current extent of whistleblower protection implementation across EU member states.

I subsequently promoted the guide across LinkedIn, Instagram, Twitter/X, and Bluesky, highlighting the guide's timely significance

and elevating key findings.